Young ones music store Direct mail

When businesses want to communicate directly with their customers, they can send personalized offers or promotional material though the mail. This direct mailer was made for Young Ones, a music store in Kutztown, PA, to send to college students in the area. The mailer itself is actually a cardboard 7-inch record player and is able to play the record included inside. The case slides off and the instructions are on the inside. The purpose of this player is to introduce the listener to song they may not have heard, and encourage them to come into the store to hear more new music. The mailer also includes a coupon for a discount.